If these liberal theologians understood the death of God as an event in human history, their overnight notoriety in 1966 showed how it was also a media event in American popular culture. For it was the April 8, 1966, cover of Time magazine, which boldly asked,“Is God Dead?” that catapulted death of God theology into the limelight. Never before in Time’s forty-three-year history had the editors run a cover without an illustration or photograph. However, in their search for a work of art “suggesting a contemporary idea of God,” they came up empty-handed.101 It turned out that the three words—“Is
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