Kaja Trees

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During winter, a 1°C decrease in the default caused a significant reduction in the average setting. But when choice architects reduced the default setting by 2°C, the reduction in the average setting was actually smaller. The reason? A lot of employees thought that it was too cold, and promptly returned the setting to the one that they preferred. The general rule appears to be that even Humans will reject a default if it makes them really uncomfortable.
Nudge: The Final Edition
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