Nudge: The Final Edition

by Richard H. Thaler

A choice architect has the responsibility for organizing the context in which people make decisions.

reviled

If people want to smoke cigarettes, to eat a lot of candy, to choose an unsuitable health care plan, or to fail to save for retirement, libertarian paternalists will not force them to do otherwise – or even make things hard for them.

refer to these imaginary and real species as Econs and Humans.