The danger with coaching lies in the perceived need for the coach to appear brilliant, to be seen to have all the answers. When coaches are focused on looking wonderfully clever, they do not listen long enough. They summarize and interpret and direct far too early in the session. Coaches need to realize that the brilliant person is the client. The coach’s job is to help the client discover that. The real expert on the organization is not the coach, however informed and experienced they may be. The real expert is the person who is running the organization.
