These conclusions, in the form of beliefs, attitudes, values, and so on, are drawn from past experience and stored in the subconscious mind. Even though we may be mostly unaware of their influence on us, they direct our observable actions and behaviors. These subconscious beliefs create the perceptual filters through which we respond to life’s challenges. These filters form the basis for our actions and reactions to each new situation in our lives. Beliefs such as “I am competent,” “I am powerful,” or “I am safe” profoundly influence our ability to perform effectively.