“Rich, I loved this coaching session we just did together. How much do you charge?” “Well, let’s slow things down for a moment. Let’s find out if it would really be a great fit for us to coach together. I have five criteria that any client must meet. My clients must be inspiring, or have an inspiring mission. They must make, or be ready to make, a big impact in the world. They must be fun. They must bring along a challenge; I’m not looking for an easy ride. And they must understand the power of commitment.” I’ll pause to check in with the person in front of me. If they meet these criteria,
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