Beer or ale was the national drink. The London male consumed a hundred gallons a year, or a quart per day, as safer and tastier than water. The damp climate created a demand for rum, punch, brandy, gin, cordials, whiskey; and wine was a favorite medicine. Taverns and liquor stores were everywhere; out of 7,066 houses in the parish of Holborn 1,350 sold liquor. Landowners—and therefore Parliament—smiled on the whiskey trade, since it opened an added market for their barley and wheat;