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There is a mystery about the Phoenicians, who, although they were avid maritime traders, adopted coinage later than the landed Lydians. The reason assigned for this delay may not explain the Phoenician problem, but it draws sharp attention to a basic fact about money as a medium; namely, that those who traded by caravan required a light and portable medium of payment. This need was less for those who, like the Phoenicians, traded by sea. Portability, as a means of expediting and extending the effective distance of action, was also notably illustrated by papyrus. The alphabet was one thing when ...more
Understanding Media: The Extensions of Man
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