Lynn Hoff

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The students could not for a moment accept the suggestion that the press or any other public means of communication could be used with base intent. They felt that this would be akin to polluting the air or the water supply, and they didn’t feel that their friends and relatives employed in these media would sink to such corruption. Failure in perception occurs precisely in giving attention to the program “content” of our media while ignoring the form, whether it be radio or print or the English language itself.
Understanding Media: The Extensions of Man
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