Lynn Hoff

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Education is ideally civil defense against media fall-out. Yet Western man has had, so far, no education or equipment for meeting any of the new media on their own terms. Literate man is not only numb and vague in the presence of film or photo, but he intensifies his ineptness by a defensive arrogance and condescension to “pop kulch” and “mass entertainment.”
Understanding Media: The Extensions of Man
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