Understanding Media: The Extensions of Man
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The message of the movie medium is that of transition from lineal connections to configurations. It is the transition that produced the now quite correct observation: “If it works, it’s obsolete.”
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The price of eternal vigilance is indifference.
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This reverse pattern appeared quite early in electrical “labor-saving” devices, whether a toaster or washing machine or vacuum cleaner. Instead of saving work, these devices permit everybody to do his own work. What the nineteenth century had delegated to servants and housemaids we now do for ourselves.
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Participation was high, and organization was low. This is the formula for stability in any type of organization. Nevertheless,
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The mayhem and violence were all they noted. Therefore, with naïve literary logic, they waited for violence to flood the world. Or, alternatively, they attributed existing crime to the comics. The dimmest-witted convict learned to moan, “It wuz comic books done this to me.”
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When men are subdued by force they do not submit in their minds, but only because their strength is inadequate. When men are subdued by power in personality they are pleased to their very heart’s core and do really submit.
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the press page yields the inside story of the community in action and interaction. It is for this reason that the press seems to be performing its function most when revealing the seamy side. Real news is bad news — bad news about somebody,
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The classified ads (and stock-market quotations) are the bedrock of the press. Should an alternative source of easy access to such diverse daily information be found, the press will fold.
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Mrs. Customer will be able to tune in on various stores. Her credit identification will be picked up automatically via television. Items in full and faithful coloring will be viewed. Distance will hold no problem, since by the end of the century the consumer will be able to make direct television connections regardless of how many miles are involved.”
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As the age of information demands the simultaneous use of all our faculties, we discover that we are most at leisure when we are most intensely involved, very much as with the artists in all ages.