The printed book had encouraged artists to reduce all forms of expression as much as possible to the single descriptive and narrative plane of the printed word. The advent of electric media released art from this straitjacket at once, creating the world of Paul Klee, Picasso, Braque, Eisenstein, the Marx Brothers, and James Joyce. A headline in The New York Times Book Review (September 16, 1962) trills: THERE'S NOTHING LIKE A BEST SELLER TO SET HOLLYWOOD A-TINGLE.