Once a new technology comes into a social milieu it cannot cease to permeate that milieu until every institution is saturated. Typography has permeated every phase of the arts and sciences in the past five hundred years. It would be easy to document the processes by which the principles of continuity, uniformity, and repeatability have become the basis of calculus and of marketing, as of industrial production, entertainment, and science. It will be enough to point out that repeatability conferred on the printed book the strangely novel character of a uniformly priced commodity opening the door
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