When it comes to lighting, he explains that human “perceptual systems” must expend extra energy to process the imbalance of intensity that occurs when ceiling and wall lighting sources are markedly brighter than ambient levels (see fig. 1.3, left column).
I think this has more to do with conditioning and repetition. People become addicted to their phones without, and tech companies cannot control the environment. But do they play off the envoroment?
