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Started reading
May 29, 2018
The intricate maze under the low ceiling never connects with the outside light or outside space. This disorients the occupant in space and time.
applied behaviorism.
“structured chaos”
Modulating Affect: Sensory Atmospherics
When it comes to lighting, he explains that human “perceptual systems” must expend extra energy to process the imbalance of intensity that occurs when ceiling and wall lighting sources are markedly brighter than ambient levels (see fig. 1.3, left column).
I think this has more to do with conditioning and repetition. People become addicted to their phones without, and tech companies cannot control the environment. But do they play off the envoroment?
Learning from Las Vegas, we saw earlier, called for an architecture that could respond to the escapist sensibilities of its patrons.
accordance with the affect-based orientation of contemporary capitalism whose spatial applications we considered in the previous chapter, designers of gambling machines have paid increasingly close attention to gamblers’ physical, sensory, and cognitive propensities.
“ludocapitalism”
Like interior designers, machine designers strive to balance ambient intensities as a way to hold players in the balanced affective state of the zone.
in order to immerse gamblers in the experience of play and thereby increase their productivity, it was essential to augment slot machines’ “affective grip” (to use Nigel Thrift’s expression) by establishing a congruence between machine functions and the human sensorium.
Just as graphic designers’ color palette and pixel count have increased exponentially, in the span of a single decade sound engineers have gone from using as few as fifteen sounds per game to an average of four hundred unique “sound events,” each calibrated to encourage play while remaining in the background.
Sound, when properly configured, “can actually energize the player, keep him there longer,”

