Step Two: Reattribute “In Re-attribute you learn to place the blame squarely on your brain. This is my brain sending me a false message.”4 This step is designed to assign the relabeled addictive urge to its proper source. In step one you recognized that the compulsion to engage in the addictive behavior does not express a real need or anything that “must” happen; it’s only a belief. In step two you state very clearly where that urge originated: in neurological circuits that were programmed into your brain long ago, when you were a child. It represents a dopamine or endorphin “hunger” on the
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