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Your unique offering is the combination of your AOI, your number-one strength and the qualities, attributes, talents and interests that make you, you.
Just like habits, Immutable Laws are unchanging—even the bad ones. Giving people are always giving. Positive people are always positive. And dicks are, well, always dicks.
1. Does this decision better serve our top clients? 2. Does this decision improve or maintain our Area of Innovation? 3. Does this decision grow or maintain our profitability?
