One of the single most effective strategies I use as part of my own Pumpkin Plan is something I call the “Wish List.” I interview my top clients to find out what they wish they could change about my industry, what they wish I could do for them or sell to them, what they wish someone—anyone—could solve for them, what would make their jobs so much easier, what would help them grow their business. Then, I do my best to play fairy godfather and fulfill every possible wish.
