And I could blame the first bunch of executives for making the company so huge, but then I have to remember that one of the things that attracted them to Big Idea in the first place was a line I put into our mission statement way back in 1997—something about building “a top four family media brand within twenty years.” A statement that sounded an awful lot like we were supposed to get really big. A statement that, even at the time, I was pretty sure had emanated suspiciously from my own noggin in response to a business book exercise, as opposed to from God after much prayer and reflection.
