It all starts, I think, when a voice shows up inside your head one day and whispers, “You deserve it.” I remember the first time I heard that voice. Big Idea was booming, and I was beginning to hire real “executives.” Coming from companies like Kraft and GE, they were used to being paid like executives and living like executives. They drove executive cars, lived in executive houses, and ate executive meals. Up until this point, I had always lived modestly, though more out of necessity than deep philosophical conviction. But now I was hanging out with executives, and their lives looked like
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