Thing I Learned #2: Ignore the voice that says, “You deserve it.” “Whenever I travel, I now rent compact cars and stay at the Hampton Inn. Always. I don’t care how careful I think I am or how successful my new business might become, I have learned that once I start upgrading my travel accommodations, I’ll start upgrading everything else too. Everything will become more expensive. Once I, as the leader, start spending more money than necessary, everyone else will too. They’re watching.