“I’m 95 percent with you,” our licensing VP told me several times after hearing my point of view in a strategy meeting. “Hmm,” I remember thinking at the time, “95 percent is pretty good.” What she really meant with that statement, I now realize, was, “I’m not quite with you.” And having your key leaders “not quite with you” in the heat of battle is pretty much the same as having them not with you at all.