went back to the exercise. I had my core beliefs, values, and purpose. Only one thing was left—a “big, hairy, audacious goal,” or “BHAG,” in Built to Last parlance. A “BHAG” is a seemingly impossible long-term goal that serves as a rallying point for a developing organization. Like Walt attempting to produce the world’s first animated feature film. Like NASA aiming for the moon. “Big, hairy, audacious goals,” according to Collins and Porras, were vital tools for visionary companies to inspire their troops to do the impossible.
