I looked back at the book. A visionary company needed a BHAG to inspire its troops. What to do? I’ll make one up. Just temporarily, of course, as an exercise. I’ll make one up and put it down as a placeholder, and then, when God gives me my real BHAG (you know, like “build an ark and start loading animals”), I’ll just swap it out. In hindsight, I wonder why I thought this was a good idea. Hindsight, as they say, is 20/20.
