And remember, as of April 2000, the company needed $20 million to survive through the Jonah production even though Jonah was at that point only a $7 million film. The rest of the money was needed to cover our gross overhiring in areas like marketing, human resources, and design. And what led to the overhiring? The wild enthusiasm of 1998 and 1999, inspired partly by exponential sales growth up to that point, partly by the general “irrational exuberance” of that era in business history (think “dot-com”), and partly by the misreading of the VeggieTales business as a packaged goods business
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