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Reactivating a memory is only the first of two steps needed to put the memory into a condition of being ready to be replaced by new learning. The needed second step is a perception or experience that mismatches the target memory, in the form of either a salient novelty or an outright contradiction. Only after those two steps will the memory be updated by a learning experience that occurs next.
Unlocking the Emotional Brain: Eliminating Symptoms at Their Roots Using Memory Reconsolidation
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