Early in August, 1948, Attorney General Tom Clark’s brother Robert, a Dallas lawyer who represented the men who controlled that time slot, approached Lyndon Johnson with a simple proposal. They would support him—and give him the time slot—if he used it to deliver “Pappy’s Speech” as if it were his own. Of course, Clark explained, they didn’t want him to give the speech just once; they wanted him to give it over and over, day after day, every day until Election Day, just the way Pappy would have done it. Lyndon would not even have to write it, they said. Pappy’s old speechwriters would write
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