That campaign was the new politics against the old. Johnson was the new politics: electronic politics, technological politics, media politics. He didn’t pioneer most of the tactics (except for one tactic, which had astonishing side effects: the use of a helicopter as a campaign device), but he brought some of these still-new devices to a higher level of sophistication, using them to maximum effectiveness. Scientific polling, techniques of organization and of media manipulation—of the use of advertising firms, public relations specialists, media experts from outside the political apparatus, of
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