The cult of the new was omnipresent. In the publishing world alone, well over one hundred magazines that appeared during the first three years after the war used the ideograph for “new” in their name, either in compound words (read shin) or in its adjectival form (read atarashii). A number of magazines even used the English for new (nyū) in their titles. The areas of interest in which these magazines specialized reveal how avidly the blessing of newness was dispensed. Among other things, readers could embrace a new age, new culture, new democracy, new education, new geography, new history, new
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