Ashwani Gupta

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The sensual panpan was as close as anyone in Japan might hope to get, in the flesh, to Hollywood. Even Shiseidō, the premiere purveyor of cosmetics, with a haut bourgeois prewar tradition, was caught up in this. The company’s first new postwar product was a “nail stick” resembling lipstick that was used to color fingernails. It was especially popular among women who consorted with GIs.
Embracing Defeat: Japan in the Wake of World War II
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