Kindle Notes & Highlights
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January 5 - January 14, 2023
Successful communicators are those who know when to speak, and who look for opportunities to make their point.
Take the time to know what messages you want to have ready to deliver at any time. And then organize your messages into bite-sized pieces so you can serve them up whenever necessary.
As we said before, it’s not about what you want to tell them, it’s about what they want to know.
Some of the most common WIIFM’s are: you’ll make more money, you’ll be less stressed, you’ll be more productive, you’ll lose weight, you’ll be happier, you’ll be more successful, you’ll gain more respect, etc. You get the idea.
Assertions are the life-blood of communication.
Here’s the 15-second promo for this book: Make Your Point! is a book that teaches you how to speak clearly and concisely anyplace anytime. If you do what the authors tell you, this book will help you be more persuasive, gain more respect, and move up in your organization faster.
“Act the way you want to feel and soon you will feel the way you act.” -Anonymous
In order to master the spoken word, we need to master the unspoken word.
And by the way, please don’t stare at an imaginary dot on the center of your listener’s forehead (as some people have been taught to do). If you do, it’s going to look like you’re staring at an imaginary dot on the center of their forehead. Not good.
Mehrabian’s study revealed that in spoken communication, humans derive 7% of the meaning of the message from the words (the verbal), 38% from the sound of the voice (the vocal) and a whopping 55% from what we see (the visual)!
Words are important. However, do you spend enough time thinking about how you’re going to say them?
Delivering the spoken word, whether presenting across the desk or in front of a big group, should be an orchestration of every communication tool available to you: the brain, the voice and the body.
“I don’t teach public speaking. I teach public pausing. Anybody can speak in public, but it’s really hard to pause in public.”
You’ll see some of the best presenters sip water while they’re speaking. Not only is this to lubricate their vocal chords, but it forces them to pause.
Next time you have to make a point, imagine you had to say it in a 15-second ad. This will force you to get right down to it.
Words are like money. Why spend more when you can spend less? Talk as if you’re on a budget.
Buzzwords, jargon and doublespeak will be the death of our language.
If you’d like to read more about how to add sizzle, go to wwwkevincarroll.com and order a copy of Kevin’s book: What’s Your Hook? or you can download our one-pager: 22 Ways to Add Sizzle.
The top ten communication roadblocks As we head down the home stretch, it’s a good idea to recap the top ten things that keep us from speaking clearly and concisely anyplace anytime. 1. We’re not certain in our own minds what our point is before we start to speak. Therefore we tend to talk in circles and our listener gets confused. 2. We haven’t used THE DIAMOND structure when we speak. Therefore our ideas run together and our listener finds it difficult to track with us. 3. We don’t point out what the benefits are to the listener. Therefore the listener never really understands the value of
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“I wrote you a thirty-minute speech because I didn’t have time to write you a ten-minute speech.”
