Those churches cannot be just any churches—they must be our churches, whoever we may be. The same holds true of progeny and its stand-ins. In lieu of personal immortality, we are willing to accept the survival of persons and institutions that we regard as extensions of us—our families, our heroes, our religions, our countries.5 And anyone who presents a threat to our continuance as a branded society of selves, anyone who does not look and live as we do, should think twice before treading on our turf, because from here to eternity it is every self for itself and all its facsimiles.
Yep
