But just as with women, men are caught in their own double bind. Over the past couple of years, especially since the economic downturn, what I have started to see is the box from The Wizard of Oz. I’m talking about the small, curtain-concealed box that the wizard stands in as he’s controlling his mechanical “great and powerful” Oz image. As scarcity has grabbed hold of our culture, it’s not just “Don’t be perceived as weak,” but also “You better be great and all powerful.”