A number of events kept this program from getting off the ground. All of which holds a lesson for anyone embarked on a positioning program. New management not committed to the program arrived on the scene, and when headquarters in Brussels wanted to change the strategy, they quickly acquiesced. The lesson here is that a successful positioning program requires a major long-term commitment by the people in charge. Whether it’s the head of a corporation, a church, an airline, or a country. In a constantly changing political environment, this is difficult to accomplish.
