One thing that United Jersey has in common with Long Island Trust is its marketing environment. Both operate in the shadows of Citibank, Chase Manhattan, Chemical, Manufacturers Hanover, and the other big New York City banks. That’s at the north end of the territory. In the south, United Jersey operates in the shadows of the big Philadelphia banks (Mellon, First Pennsylvania). The problem of finding a viable banking position is complicated by the fact that the services offered by United Jersey are similar to those of its competitors. Federal and state regulations see to that. The only approach
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