The Go-Giver: A Little Story About a Powerful Business Idea
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“It never hurts to be kind to people,”
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“Everyone likes to be appreciated,” said Ernesto. “And that’s the Golden Rule of business,” added Pindar. “All things being equal—” Ernesto finished the phrase: “—people will do business with and refer business to those people they know, like and trust.”
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a great restaurant strives to defy imagination! Its goal is to provide a higher quality of food and service than any amount of money could possibly pay for.”
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“Your true worth is determined by how much more you give in value than you take in payment.”
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“In other words,” said Joe, “exceed people’s expectations, and they’ll pay you even more.”
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THE LAW OF VALUE Your true worth is determined by how much more you give in value than you take in payment.
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“Your income is determined by how many people you serve and how well you serve them.” She paused, then added, “Or to put it another way, Your compensation is directly proportional to how many lives you touch.”
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“Exactly,” exclaimed Nicole. “And there are two amazing things about this. First, it means that you get to determine your level of compensation—it’s under your control. If you want more success, find a way to serve more people. It’s that simple.”
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THE LAW OF COMPENSATION Your income is determined by how many people you serve and how well you serve them.
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Whoever said being anxious gets more accomplished?”
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“They are the three universal reasons for working. Survive—to meet your basic living needs. Save—to go beyond your basic needs and expand your life. And serve—to make a contribution to the world around you.”
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The only winning proposition is one hundred percent. Make your win about the other person, go after what he wants. Forget win-win—focus on the other person’s win. “Here it is, Joe. The Third Law, the Law of Influence: “Your influence is determined by how abundantly you place other people’s interests first.”
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THE LAW OF INFLUENCE Your influence is determined by how abundantly you place other people’s interests first.
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“What I’m here to sell you on is you. “People, remember this: no matter what your training, no matter what your skills, no matter what area you’re in, you are your most important commodity. The most valuable gift you have to offer is you.
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THE LAW OF AUTHENTICITY The most valuable gift you have to offer is yourself.
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“All the giving in the world won’t bring success, won’t create the results you want, unless you also make yourself willing and able to receive in like measure.
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THE LAW OF RECEPTIVITY The key to effective giving is to stay open to receiving.
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What we’re saying is that success is the result of specific habits of action: creating value, touching people’s lives, putting others’ interests first, being real, and having the humility to stay open to receiving.