The Go-Giver: A Little Story About a Powerful Business Idea

by Bob Burg

It’s true about everything. Go looking for conflict, and you’ll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you’ll always find a bigger dog looking at you as if you’re his next meal. Go looking for the best in people, and you’ll be amazed at how much talent, ingenuity, empathy and goodwill you’ll find. “Ultimately, the world treats you more or less the way you expect to be treated.”