The “Four Question” Close “Actually, there are only four questions you need to answer in your own mind and you’ve already voted yes on three of them. [Pause after each of these questions.] Do you like it? Do you want it? Can you afford it? The only remaining decision is: When do you want to start enjoying the benefits? Obviously, you are the only one who can answer that question, but, Mr. Prospect, may I ask you another question? [Pause.] The price will remain constant or possibly increase. Since benefits and enjoyment can start only when you acquire the product, your only decision boils down
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