There are many reasons for such phenomenal sales success, but one of them is the fact that once a month Joe dropped a card in the mail to every one of his customers. Obvious ones like Christmas, Easter, birthday, and anniversary; and not-so-obvious ones like Happy Fourth of July, Labor Day, or Washington’s or Lincoln’s Birthday. With cards coming all the time his customers consider Joe a member of the family, or at least an old friend. That’s the way a real professional does things.
