The first word that sells is your prospect’s name. I think everyone recognizes this as being true. His name is the sweetest sound of them all. You should use it from time to time throughout your presentation. Here are the other twenty-three. understand money right deserve proven safety results happy health save truth trust easy new comfort value guarantee love proud fun discovery profit vital Note: Yale University has added five words to Thom’s twenty-four selling words: YOU, SECURITY, ADVANTAGE, POSITIVE, and BENEFITS.
