Additionally, you should learn how to ask questions by talking with the top salespeople and sales trainers with your company or by asking other salespeople who sell similar products. Ask them the specific questions they use to (1) arouse interest, (2) sell benefits, (3) get appointments, (4) secure prospects, (5) close the sale, (6) tie down the order, and (7) convey conviction. Keep your eyes and ears open when you go out to shop or when a salesperson comes calling on you.
