One of the reasons the example slide does not guide attention is that it uses a category heading—like those you see in almost all PowerPoint presentations. A category heading like “Focus Areas” can help you quickly brainstorm a list of information, but as you see here, it does nothing to guide you to a quick understanding of what is the most important information on the slide. Simply categorizing and listing information does not entail the critical thinking it takes to determine the point of the lists in the first place.
