the slide. In tests to measure the knowledge and comprehension of the information in the presentations, the audiences who experienced the slides with the complete sentence headlines saw an average improvement in test scores of 11 percentage points over the audiences who saw the slides with the sentence fragments. When you use the title area of the slide to summarize your point for your audience members, you properly guide their attention, and in the process you ease the burden on their working memory to figure out your point.
