The second type is long-term memory—the part of the mind where your audience members store information over an extended period of time, from as little as 30 seconds to as long as a lifetime. In a presentation context, this is where you would like your audience to store the new information you intend to communicate to them. Beyond just remembering the new information, you also would like them to be able to access and apply the information from long-term memory when needed. Like sensory memory, long-term memory is also potentially unlimited in its capacity.
