Beyond Bullet Points: Using Microsoft® PowerPoint® to Create Presentations that Inform, Motivate, and Inspire (Business Skills)

by Cliff Atkinson

Establishing your audience as the main character in your second slide makes your presentation personal to them. Because the audience members have a direct involvement and stake in the outcome, they will pay attention. Making your audience the main character also helps you to stay focused on your audience and makes sure that you tailor your presentation to their needs.