Beyond Bullet Points: Using Microsoft® PowerPoint® to Create Presentations that Inform, Motivate, and Inspire (Business Skills)

by Cliff Atkinson

Write the sentences in active voice—for example, “Our top competitors launched five new products last quarter” rather than in the passive voice, “Five new products were launched by our top competitors last quarter.” Keep your language dynamic and direct; the same principles, techniques, and rules that define good writing also define good headlines in your template.