in the previous levels, sketch photographs for your Detail slides such as a scan of the covers of trade journals, as shown on the upper right slide in Figure 7-22, or sketch logos of companies that illustrate the headline as shown on the lower right slide. If a photo alone doesn’t work, you might include additional informational elements that you will add to the photo such as the circle with the line through it, indicating advertising no longer works, on the upper left slide.
