The Very Best Salespeople... Hire and promote carefully! The best salespeople are more like consultants or business people who can sell. In addition, they are the ones who: Listen much more than they talk. Are problem-solvers. Understand their customers’ industry/business/needs (key to both building trust with customers as well as understanding how to help solve their problems). Believe in their product and company. Demonstrate unquestionable integrity. Can get things done in their own company (via internal networks). Are you hiring these kinds of people? Have you written out an “Ideal
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