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Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com, by Aaron Ross

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1) to help the prospect create a vision of a dream solution that will solve their problems; and then (2) to connect your product to their key business issue(s) and their dream solution.
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Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
by Aaron Ross
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