Mass Email—So You Got A Response First of all LOG EVERY RESPONSE into Salesforce.com (or your Sales Force Automation System), and update the contact as necessary. Once you begin doing high-volume prospecting, sending hundreds of emails per month, it’s very easy to let great responses fall through the cracks. The goal of every mass email should be to establish and close a prospect on a next step. That next step should be either one of two things—but NOT both: Who is the best point of contact for …?” (to get a referral); Or, When is the best day/time for a quick discussion around…?” (to set up a
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